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Multi-item or single-item scales: How do you choose?
In this article, I deal with a rather technical but especially important subject in quantitative research: choosing the right measurement scale. I give you 8 points of comparison to make the right choice.
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The 6 barriers to company transfers
Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.
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Opinion surveys: beware of these 4 types of statistical error
In this article, I discuss in simple terms the 4 types of statistical errors that can occur, singly or in combination, when conducting a survey. I give you practical advice on how to avoid them.
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Data visualization: 6 bad examples analyzed
In this article, I dissect 6 examples of data visualizations (DataViz) that have more or less serious errors.
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Streak CRM: honest feedback after 3 months of use
I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.
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Easter chocolates: tradition threatened by inflation?
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
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Amazon MTurk: advice for successful research
In this article, you’ll find all my advice on how to use Amazon MTurk. This platform simplifies access for respondents, but there are several pitfalls to avoid.
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Surveys: what is a good measure ?
In this article, I explain the concept of “good measurement” in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.
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What do customers expect from downtown stores? [Survey]
In this article, you’ll discover the results of a survey on the expectations of customers of downtown businesses. Downtown stores are far from obsolete. Consumers applaud them but also point to several problems.
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Qualitative and quantitative research: differences and uses
In this article, I explain the differences between qualitative and quantitative approaches. You’ll find a summary and concrete examples to help you choose the right methodology.